Specialist architects and interior designers for tourism and community projects

Shape your own extraordinary

S2 Architects | Tourism & COMMUNITY Specialist Architect | AUSTRALIA

Some places demand more than a building—they demand experiences that captivate, connect, and deliver results. At S2, we create spaces that celebrate your brand, engage your community, and turn your assets into destination-worthy experiences that drive revenue and loyalty. Our designs blend operational efficiency, sustainability, and inclusivity with immersive storytelling and visitor-focused experiences that leave a lasting impression.

We uncover what makes your brand, place, and business unique—and bring it to life in three dimensions. From buildings and interiors to landscapes and visitor journeys, we translate your values, personality, and passion into authentic, memorable spaces that resonate with your audience. Whether your brand is well-defined or still finding its voice, our strategic approach ensures every design decision aligns with your business goals, meets stakeholder needs, and positions your space as a destination people love, return to, and advocate for.

Let’s start a conversation to explore how strategic design can elevate your space, your brand, and your business.

TOURISM & COMMUNITY SPECIALISTS

Cellar Doors and Tasting Rooms

Cellar Door & Tasting Rooms

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Hotels & Accommodation

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Visitor Information and Welcome Centres

Attraction & Visitor Centres

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Food & Hospitality Tourism

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Agri & Manufacturing Tourism

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Community Places & Local Spaces

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Take the Discovery Quiz

Tourism businesses invest heavily in brand—logo, product, marketing, and customer experience—but how well does that identity translate into your physical spaces? Discover how your brand character can shape materials, form, and atmosphere. Take our Discovery Quiz to uncover how to bring your story to life in three dimensions.

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Design Guides

Our Strategic Design Guides provide executive insights and practical frameworks to create spaces that perform—commercially and experientially. Explore seven guides spanning Community Places, Sustainability, Agri-Tourism, Food Tourism, Accommodation, Visitor Centres, and Cellar Doors—each offering strategic thinking to help CEOs and leaders make confident, high-impact decisions for tourism and experience-led businesses.

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We engaged Studio S2 Architects to assist Wirra Wirra in creating an environment that would enable us to transition our cellar door from a tasting room to a wine tourism destination.

The result has positively transformed our historical site and provided us with a capability to compete as a world-class wine tourism destination.

Andrew Kay – CEO – Wirra Wirra Wines

The information that you have provided us with is so informative and applicable to our specific project. The insight and knowledge in your guides have not only answered many questions but have been a great learning experience. Your guides have pointed many things out to us that we did not think of, they made some great suggestions and provided us with data and facts that were relevant to our project. Most importantly they have inspired us to make changes and improve the overall design.

Carla Shirvington – Shirvington Wines

The various tool sets and fact sheets available free, and on-line, are but one example of how Studio S2 has reached out to advise, assist and encourage those contemplating building or upgrading cellar doors, visitor information centres; hotels and accommodation solutions.

Chris Byrne – Riverland Wine

The Cellar Door and café created a sense of space and light and a very inviting experience for visitors. Our foot traffic increased by 30% in year one as we became a destination of choice for locals and visitors alike, who now choose to spend significantly more time engaging with our site and our brand.

Andrew Kay – CEO – Wirra Wirra Wines

...the office layout is working very well – I couldn’t be happier with the outcome – has made a big and positive cultural difference in the way we work and in the relationships in the office

Paul Madden – CE – Wyatt Trust

It was important for us that the Cellar Door became not just a comfortable place to taste wine, but also enticed customers to purchase. The re-design has created a visually appealing display area for wine and merchandise, generating additional impulse sales, while creating additional space for customers to move around the room. It is apparent that our customers are lingering longer and moving between the café and the tasting area as the design allows for easy traffic flow and a sense of integration

Andrew Kay – CEO – Wirra Wirra Wines

Every time I walk in the gate, I am excited about the house and this keeps going as I enter the house with a smile on my face. Studio S2 Architects did an amazing job and the outcome is just what I wanted - it is more impressive than I ever imagined.

Private Residential Client

Choosing Studio S2 for our interior design was the best decision we ever made. ... Amy spent many hours thoroughly investigating ... and got a real grasp on the make up of Eden. You can really feel that when you enter our space. She created a stunningly beautiful Visitor Centre, that has exceptional practical use, fitted into the building perfectly, took into consideration everything (including traffic flow and maximising retail sales and other revenue streams) but also made it uniquely Eden.
As far as recommending them - honestly, you'd be crazy to use anyone else!

Clair Mudaliar – Manager – Eden Visitor Information Centre

We LOVE our space! And so do our customers. We still get so many positive comments from visitors how inviting our centre is. We notice they stay longer and interact and engage so much better with our team.

Jo Seabrook – Manager Tourism Services – The Barossa Council

Our beautiful cellar door and gardens are lush and vibrant. It is all thanks to some amazing local businesses!
...visit us in our gorgeous space. We're grateful every day! - via Instagram

Shirvington Family – Shirvington Wines

LET'S JUST START WITH A COFFEE

For tourism businesses, every investment in your facilities and grounds carries significant financial and operational implications. Deciding where to start can be challenging. Let's just start with a coffee.

Case Studies