The Entertainer Archetype
“If I can’t dance, I don’t want to be part of your revolution”
Also called: Jester, performer, clown, fool, trickster, joker, prankster, comedian
Core desire: To fully enjoy every moment.
Goal: To have a great time and lighten up the world. To get people to enjoy life to the fullest.
Fears: Boredom or being boring.
Strategy: Play, jokes, being funny, putting on a show.
Gift: Joy, mischief, fun
Marketing niche: Help people have a good time or enjoy what they are doing, allow people to be more impulsive and spontaneous
Share your story: Point out the silly parts of life, don’t take life too seriously.
Example: Skittles
Your customers feel: Playful, giddy, energetic, entertained, amused.
Your customers most fear: Exile, orphaning, abandonment, engulfment.
The Entertainer is a good identity for brands if
- your product helps people feel that they belong
- they want people to have a good time
- low priced
- you have a fun-loving, free wheeling culture
- you are distinctively not self important or overconfident
Are you the Entertainer brand? How can you apply this character to your buildings, grounds and interiors? Take The Quiz!
