The Teacher Archetype
“The truth will set you free”
Also called: Sage, expert, oracle, scholar, detective, adviser, researcher, thinker, planner, professional, mentor, teacher, evaluator
Core desire: To discover the truth. To be a trusted source of information.
Goal: To use wisdom, intelligence and analysis to understand the world.
Fears: Getting duped or misled, ignorance.
Strategy: To seek information, to become self-reflective, to understand thinking processes.
Gift: Wisdom, intelligence.
Marketing niche: Help people to better understand the world, provide practical information and analysis.
Share your story: Test and analyse, share your research process and statistics.
Example: BBC, Harvard University
Your customers feel: Educated, wise, “I understand”.
Your customers most fear: Entrapment, selling out, emptiness.
The Teacher is a good identity for brands if
- you provide information and education
- you encourage your clients to analyse and think
- your brand is based in a scientific breakthrough or esoteric knowledge
- the quality is supported by hard data
- you differentiate from those whose quality is questionable
Are you the Teacher brand?
How can you apply this character to your buildings, grounds and interiors? Take The Quiz!
