Who We Are
THE RIGHT TEAM FOR YOUR NEXT experience design ADVENTURE
Founding partners Amy and Dan joined forces as young architects, challenging traditional approaches and focusing on the unique needs of destinations, visitor attractions, and experiential spaces. Today, as partners and co-directors of S2, they lead a team of extraordinary specialists who transform environments into places people love to visit, explore, and remember.
Expertise Across Australia—and Beyond
From tourism hotspots to hospitality venues, retail precincts, and public spaces, destinations across Australia benefit from our deep knowledge of visitor experience design and operational insights. Our team also draws on international experience, bringing global ideas to local projects. At S2, we live and breathe exceptional experiences, helping you create spaces that are memorable, engaging, and commercially successful.
THINK BIGGER – elevate your space
Every space has potential. Thinking bigger means asking: “Is this the best it can be? The best for our audience?” Our specialist design approach and unique profiling tools uncover the ‘personality’ of your spaces, delivering insights that make your project distinctive, whether it’s a tourism destination, a retail environment, or a hospitality venue.
Boost Commercial Performance Through Design
From retail models and operational efficiency to visitor flow and experience strategy, we help you maximise every opportunity. Well-designed spaces don’t just look great—they drive engagement, satisfaction, and revenue. Our expertise ensures visitors feel welcome, products sell, and experiences delight.
Personalised Solutions That Reflect Your Identity
We don’t do standard. S2 becomes an extension of your team, advising on every visual and experiential element of your space. By experiencing your project as your audience would, we uncover insights others miss, ensuring your space is both functional and unforgettable.
Specialists in Experiences That Work
While we are recognised for our leadership in tourism and visitor-focused design, our skills extend to hospitality, retail, community and public spaces. Our team’s hands-on approach and extensive travel ensure expertise at every level. Clients trust our depth of authority: “You’d be crazy to use anyone else.”
S2 creates exceptional first impressions across Australia, including Adelaide, Barossa Valley, Clare Valley, McLaren Vale, Adelaide Hills, Kangaroo Island, Coonawarra, Riverland, Langhorne Creek, Flinders Ranges, Yorke Peninsula, Eyre Peninsula, SE Queensland, Perth Hills, Narrandera and Rutherglen. We also work interstate, bringing our experience to regional Victoria, New South Wales, and beyond.
Create a Unique Sense of Place
We help you tell your story through experience-driven design, creating spaces defined not only by appearance but by how people feel when they engage. Whether a destination, retail precinct, or hospitality venue, our goal is to delight your audience, inspire repeat visits, and make your space unforgettable.