Winery Architects and Designers

At S2 Architects, we design wineries and distilleries that work front and back of house. We create immersive tasting experiences that connect visitors to your brand and drive sales, while delivering functional, efficient spaces for production, export packing, and staff workflows. From heritage buildings to modern cellar doors, we know the wine industry inside out.

Explore our fact sheets, ebooks, quiz, articles, and case studies to discover practical tools, inspiration, and strategies to make your cellar door a must-see destination, and winery and back of house areas functional and efficient work environments.

Transform your winery into a must-see destination where visitors stay longer, buy more, and return again.

Designing for Experience and Profit

Immersive Experiences That Boost Revenue
At S2 Architects, we craft immersive winery experiences that connect visitors with your brand while boosting revenue. From heritage building adaptations to modern tasting spaces, we unlock your site’s full potential.
Tools and Guides to Maximise Visitor Engagement
Our fact sheets cover ecotourism, attracting tourists, retail, hospitality, conference centres, accessibility, and more.
Transform Your Winery
Our Cellar Door ebook provides practical tools to optimise flow, spatial planning, and 3D storytelling. Plus, explore our library of ebooks on Community Places & Local Spaces, Sustainability, Manufacture & Agri-Tourism, Food Tourism, Hotels & Accommodation, and Attraction, Discovery & Visitor Centres.

Discover our guides →

Storytelling Through Space

Bring Your Brand to Life in 3D
Your winery is more than a product—it’s a story waiting to be told. We bring your brand to life in three dimensions: entry paths, tasting bars, retail zones, and interactive experiences.
Optimise Visitor Flow and Engagement
We provide guidance on liquor licence planning, grants, shovel-ready projects, and immersive brand storytelling. Using insights from our Cellar Door ebook and related guides, we help highlight key products and create memorable touchpoints.
Discover Your Unique Brand Style
Take our quiz to uncover your brand personality, and explore our library of articles and case studies for design inspiration.

Start your brand journey →

Create a space that builds loyalty, differentiates your brand, and keeps visitors coming back.

Design spaces that are commercially effective, emotionally resonant, and unforgettable for visitors.

Practical Design for Every Winery

Smart, Research-Backed Winery Design
From emerging cellar doors to established estates, every winery benefits from smart, research-backed design.
Optimise Space, Staff, and Sales
Our fact sheets cover heritage buildings, retail strategies, hospitality, conference facilities, and accessibility. Drawing on our ebooks, including the Cellar Door guide, we create intuitive visitor paths, flexible tasting areas, and engaging sensory experiences.
Tools to Create Emotionally Resonant Visitor Experiences
Every decision—from lighting to layout—supports staff efficiency, customer engagement, and sales. Our ebooks, articles, and case studies provide inspiration and practical guidance for designing spaces that are commercially effective, emotionally resonant, and unforgettable for visitors.

Explore our resources →

Contact our Winery Architects and Designers to disucss how we work and how we can help you.

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We engaged Studio S2 Architects to assist Wirra Wirra in creating an environment that would enable us to transition our cellar door from a tasting room to a wine tourism destination.

The result has positively transformed our historical site and provided us with a capability to compete as a world-class wine tourism destination.

Andrew Kay – CEO – Wirra Wirra Wines

The information that you have provided us with is so informative and applicable to our specific project. The insight and knowledge in your guides have not only answered many questions but have been a great learning experience. Your guides have pointed many things out to us that we did not think of, they made some great suggestions and provided us with data and facts that were relevant to our project. Most importantly they have inspired us to make changes and improve the overall design.

Carla Shirvington – Shirvington Wines

The Cellar Door and café created a sense of space and light and a very inviting experience for visitors. Our foot traffic increased by 30% in year one as we became a destination of choice for locals and visitors alike, who now choose to spend significantly more time engaging with our site and our brand.

Andrew Kay – CEO – Wirra Wirra Wines

The various tool sets and fact sheets available free, and on-line, are but one example of how Studio S2 has reached out to advise, assist and encourage those contemplating building or upgrading cellar doors, visitor information centres; hotels and accommodation solutions.

Chris Byrne – Riverland Wine

It was important for us that the Cellar Door became not just a comfortable place to taste wine, but also enticed customers to purchase. The re-design has created a visually appealing display area for wine and merchandise, generating additional impulse sales, while creating additional space for customers to move around the room. It is apparent that our customers are lingering longer and moving between the café and the tasting area as the design allows for easy traffic flow and a sense of integration

Andrew Kay – CEO – Wirra Wirra Wines

Our beautiful cellar door and gardens are lush and vibrant. It is all thanks to some amazing local businesses!
...visit us in our gorgeous space. We're grateful every day! - via Instagram

Shirvington Family – Shirvington Wines