The Nurturer Archetype
“Love your neighbour as you love yourself”
Also called: Caretaker, Caregiver, Altruist, Saint, Helper, Supporter
Core desire: To protect people from harm.
Goal: To help others.
Fears: Selfishness and ingratitude.
Strategy: Doing things for others, service, focus on other people.
Gift: Compassion and generosity.
Marketing niche: Help people care for themselves.
Share your story: Volunteering, helping others, causes you are passionate about.
Example: Johnson & Johnson, Princess Diana, Salvation Army
Your customers feel: Loved, taken care of, safe, not alone, thankful.
Your customers most fear: Ill health, uncontrolled chaos.
The Nurturer is a good identity for brands
- where customer service is the main competitive advantage
- that support families
- in caregiving fields like healthcare and education
- that help people care about eachother and stay connected
- that help people care for themselves.
Are you the Nurturer brand? How can you apply this character to your buildings, grounds and interiors? Take our quiz to find out!
