The Entertainer Archetype

“If I can’t dance, I don’t want to be part of your revolution”

Also called: Jester, performer, clown, fool, trickster, joker, prankster, comedian

Core desire: To fully enjoy every moment.

Goal: To have a great time and lighten up the world. To get people to enjoy life to the fullest.

Fears: Boredom or being boring.

Strategy: Play, jokes, being funny, putting on a show.

Gift: Joy, mischief, fun

Marketing niche: Help people have a good time or enjoy what they are doing, allow people to be more impulsive and spontaneous

Share your story: Point out the silly parts of life, don’t take life too seriously.

Example: Skittles

Your customers feel: Playful, giddy, energetic, entertained, amused.

Your customers most fear: Exile, orphaning, abandonment, engulfment.

The Entertainer is a good identity for brands if

  • your product helps people feel that they belong
  • they want people to have a good time
  • low priced
  • you have a fun-loving, free wheeling culture
  • you are distinctively not self important or overconfident


Are you the Entertainer brand? How can you apply this character to your buildings, grounds and interiors? Take our quiz to find out!

Learn more about brand archetypes: 


For most tourism businesses, working on your buildings and grounds is a big deal. There is a lot of money and time at stake and can be difficult to know where to start. So let’s just start with a coffee.