The Artist Archetype
“If it can be imagined, it can be created”
Also called: Creator, innovator, inventor, musician, writer, dreamer, entrepreneur, designer, maker
Core desire: To create something of enduring value.
Goal: Give form to a vision.
Fears: Being mediocre.
Strategy: Hone artistic skill, promote individuality.
Gift: Creativity and imagination.
Marketing niche: Visionary, help customers express or create, and foster their imagination
Share your story: Show your creative process, new creations.
Example: Lego, crayola
Your customers feel: Amazed, inspired, “I want to be able to do that”.
Your customers most fear: Financial ruin, ill health, uncontrolled chaos.
The Artist is a good identity for brands if
- you encourage self expression, fosters innovation, provides choices or is artistic and creative
- you are specific as opposed to generalist
- you encourage customers to be creative
- your organisation has a creative culture
Are you the Artist brand? How can you apply this character to your buildings, grounds and interiors? Take our quiz to find out!
