Cellar Door Design that Grows Wine Tourism Webinar

Amy recently presented a webinar for Wine Communicators of Australia, where she explored cellar door design:

What makes your tasting room different to the one down the street? And how can you harness what you already have to attract visitors, grow DTC sales and become unmissable? In our case studies, wineries have brought to life the personality that started with a bottle label and a story.

By evolving their brand they created unique tourism experiences inside their cellar doors and tourism spaces that attract visitors, grow DTC sales and shape marketable wine tourism opportunities that tourists can’t get anywhere else. We will show you how they started, what they will become, and some of the tools to help you start your own journey.

Here’s the video, thanks to WCA!


For most tourism businesses, working on your buildings and grounds is a big deal. There is a lot of money and time at stake and can be difficult to know where to start. So let’s just start with a coffee.